Social media offers powerful opportunities to engage and interact with your customers
if you can use it effectively.
Social media optimization (SMO) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.
Social media optimization includes using RSS feeds, social news and bookmarking sites, as well as social media sites and video and blogging sites. SMO is similar to SEO (search engine optimization) in that the goal is to drive traffic to your Web site.
Any business, big or small, should have the online presence expansion as a key part of their online marketing strategy. Through an active online presence, you will increase visibility and build your brand’s reputation.This allows you to reach out to potential visitors who continue to inquire about your products and services.In order to see exactly where your brand stands with its online presence in your industry, we offer what we call an Social Media Optimization.This analysis will help us determine how well your business is seen among potential visitors as compared to your major competitors.
What Does Social Media Optimization Include?
- On-page and Off-page analysis
- Competition comparison
- Content reporting
- Where you stand when searching keywords related to your website
- Social Media presence
- Brand’s visibility among search engines
- Design and functionality of your website
- Competitor analysis
- Web-traffic analysis & increasing traffic
- Ideas to gain more business
Your Online Presence Evaluation Consists of
Social media marketing allows you to position yourself as an expert.
If you are not effectively using your social channels to market content,
You are missing out on the opportunity to connect with
your actual and potential clients